My Journal

When designing floral installations for commercial and client-facing spaces, longevity, consistency, and impact matter just as much as beauty. Artificial silk flowers offer a refined, practical alternative to fresh flowers, without compromising on style or atmosphere. Lasting Impact, Every Day Artificial silk flowers maintain their appearance day after day. Unlike fresh flowers, they don’t wilt, discolour, or require replacement, ensuring your space looks polished and welcomi

When Forever Bloom was commissioned to design the floral installation for The Devil Wears Prada musical at London’s Dominion Theatre, the brief was clear: high fashion, red-carpet impact, and enduring visual drama. The installation needed to complement the bold aesthetic of the production while withstanding the demands of a busy West End theatre environment. Working exclusively with luxury silk florals, we created a statement design that delivers impact night after night — wi