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Every installation begins with a moment, a feeling sparked by a space, a single detail, and our client's brief.
Stories Behind the Designs provides a glimpse into the inspiration behind some of our most significant designs: how they came to life, what they were meant to evoke, and the spaces they were crafted to transform.
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Bespoke artificial floral headdress featuring blue flowers and feather detailing, created by Forever Bloom for a private members’ club in Surrey

Liq's Private Member Club

Liqs is an exclusive private members’ club, and I thought I knew exactly what to expect. In my mind, it would be all leather armchairs, dark wood,

and the moody elegance of a traditional gentleman’s club. But when I walked in, I was completely taken aback—in the best way.

The space was bold and unapologetically modern: a striking fusion of cobalt blues, glimmering golds, and eclectic design choices that somehow

worked together flawlessly. I was captivated.

This called for something just as daring. A classic floral statement piece wouldn’t suffice—this design needed to be fearless, unexpected, and a

little rebellious. That’s when the Mohawk design was bornone of my most unconventional (and personal favourite) pieces to date.

The Dominion Theatre

The Dominion Theatre, with its Renaissance Revival architecture, was already grand, but this project wasn’t about the building alone. I was

commissioned to create a dramatic floral installation for its twin staircases, timed to coincide with the red carpet Met Gala launch of The Devil

Wears Prada stage production. With just weeks to prepare, and a guest list including celebrities, designers, and press, there was no room for

subtlety. 

The show’s themes of fashion, power, and confidence set the tone. Red bold, glamorous, and iconic—became the foundation. I dressed 14

metres of staircase in lush foliage, red roses, orchids, and deep crimson blooms. The result? A couture-inspired floral masterpiece that captured

the essence of the production while paying tribute to the theatre’s dramatic architecture

festive lighting installed by forever bloom for the Dominion theatre London
Three identical artificial floral sculptures in silver vases, featuring orchids, dahlias and trailing foliage, created by Forever Bloom for Bosco’s Hotel reception in Surrey

Bosco's Hotel

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Bosco’s is a contemporary boutique hotel, youthful, vibrant and full of energy, yet with an undeniable sense of sophistication. From the moment I stepped into the lobby, the space invited creative freedom: bold, modern and quietly confident.

 

With an elongated layout behind the reception desk, a single statement arrangement felt insufficient. Instead, I designed a trio of sculptural floral installations. each strong in its own right, but together creating a sense of balance and visual rhythm that echoed the hotel’s modern aesthetic.

 

The result was a cohesive, high-impact design that enhanced the space without overwhelming it, a considered approach perfectly suited to a boutique hospitality environment.

 

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Our team proudly serves Surrey and London.

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