Forever Bloom
Luxury floral installations for retail, hospitality and commercial spaces across London and Surrey
the Devil Wears Prada Floral Designs at the Dominion Theatre, London by Forever Bloom
Behind the Floral Designs at The Dominion Theatre
As the floral designer for The Devil Wears Prada at the Dominion Theatre, I create and install the arrangements that bring the show’s spaces to life. This includes the staircases, where each piece is designed to complement the theatre’s atmosphere and enhance the audience experience.
During the holiday season, I also install Christmas-themed arrangements for these areas, adding festive flair while maintaining the elegance of the theatre. Each installation is carefully crafted to highlight the architectural features of the space and provide a welcoming experience for visitors.
Highlights of Our Work
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.Staircase Designs: Arranged to flow naturally with the movement of visitors and the architecture.
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Christmas Installations: Festive and sophisticated, transforming the theatre during the holiday season.
Explore the gallery to see how these arrangements enhance the theatre environment and complement the magic of The Devil Wears Prada.
Before and after view of a staircase transformed with a Devil Wears Prada–inspired floral installation by Forever Bloom
PRESS RELEASE
published by surrey rocks
Award-Winning Floral Artist Lorraine Captan Creates Showstopping Installation for Elton John’s musical production of The Devil Wears Prada at the Dominion Theatre in London's West End
in December 2024, floral artist Lorraine Captan and her studio Forever Bloom were commissioned to create a 16‑metre floral staircase installation at London’s iconic Dominion Theatre for Elton John’s musical production of The Devil Wears Prada. Lorraine was also entrusted with designing the festive Christmas décor for the A‑list red carpet premieres, which received global press coverage and were live‑streamed to audiences worldwide.
"Being entrusted with such an iconic brand was a true honour. Doing it justice was always my priority. The brief was clear, and our proposed designs were chosen to reflect the opulence and glamour of the show." — Lorraine Captan
The work received wide acclaim from both the theatre and production team:
“She absolutely nailed the brief… captured the essence of the show’s opulence… you only have to look at our socials to see how much the audiences love the décor!” — Sophia Rowland, Theatre Manager, Dominion Theatre
“Lorraine and her team transformed the space with breathtaking floral artistry… blending high fashion with theatrical elegance.” — Claudia Wentworth, Dewynters London
Lorraine Captan is now a sought-after designer for high-profile cultural and commercial commissions, specialising in transforming spaces and enhancing brands with unforgettable, high-impact floral installations.
For press enquiries, interviews, or images, please contact:
Lorraine Captan | Forever Bloom
Email: Lcaptan@forever.com | Phone: +447946595282
Website: www.foreverbloom.co.uk
PRESS RELEASE
Award-Winning Floral Artist Lorraine Captan Creates Showstopping Installation for Elton John’s musical production for The Devil Wears Prada at the Dominion Theatre
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