A creative instinct, redirected

My journey into floral design began at home, with a love of art, creativity and flowers. When my son developed hay fever, I could no longer enjoy fresh flowers in the house, so I began experimenting with faux flowers instead. What started as a practical solution soon became a passion. I discovered the incredible possibilities of working with artificial flowers, and began creating designs that were increasingly ambitious, sculptural and artistic. That passion ultimately became Forever Bloom, where I now create bespoke floral installations for luxury hospitality, theatre, commercial spaces, weddings and events.